Episode 21: How Musical U Became a Thriving Online Music Education Business (Part 2)

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Welcome to episode 21 of the Passive Income Musician Podcast! This episode is a continuation of episode 20 where Christopher Sutton from Musical U concludes his story of how he grew his online music education business. This is both an inspiring and informative look into the music entrepreneur life and how to navigate it.

Listen to episode 21

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If you build a product for your music education audience will it sell?

Not necessarily.

If it does sell will it continue to drive revenue and make your business a sustainable success?

Not necessarily.

Christopher Sutton knows these things first hand because while he was having some success building his online music education business, things didn’t always pan out the way he thought.

He had to adjust.

In this continuation from Part 1, we learn how Christopher took his successes and failures as an online music entrepreneur and packaged them into a powerful offer that now has propelled him to a successful business.

There are so many lessons packed in this two-part series and I know you’re going to benefit immensely from listening.

In this episode:

1. Christopher’s transition out of his singing app being his main business model.

2. How Musical-U started as a product and turned into a full-blown rebrand.

3. How re-packaging products resulted in a membership site that gave Christopher’s business permission to grow and thrive.